Post by account_disabled on Mar 10, 2024 10:46:03 GMT 5.5
The back painful memories of all the dull stilted propaganda Ive seen churned out by corporate PR departments whove just heard that all the cool kids are blogging these days so they should do it too although of course every post has to be approved by five levels of management before it can go out. Small businesses can make a similar mistake too by mixing up sounding credible with sounding like an economics textbook. If you want your content marketing to be popular you dont have to dumb it down completely and post only cute cat videos.
Make it personal engaging informative and at least somewhat fun to Middle East Phone Number List read or watch. Dont think about it as producing contenttry telling stories instead. Its likely to be more interesting both for you and your audience. Dont Be Cheap Another mistake Ive seen businesses make is to churn out masses of substandard content in a cynical attempt to drive up searchengine rankings for particular keywords. They dont want to invest the time and effort in creating truly useful content so they hire the cheapest possible freelancers to throw something together quickly.
misses the point of content trust with your customers. What use is a high searchengine ranking if the content people see when they arrive does not inspire confidence Your content is your reputation. Be prepared to make a significant investment either of time or money in doing it right. Make a Conversion Plan Its easy to get caught up in the challenge of creating great content and to forget that this is a marketing strategy. At some point you will have to convert all those visitors or followers into paying customers. If youre posting your content on social media or elsewhere youll need to link back regularly to your own website providing enticing reasons for people to click through. And your site needs to be set up to receive visitors.
Make it personal engaging informative and at least somewhat fun to Middle East Phone Number List read or watch. Dont think about it as producing contenttry telling stories instead. Its likely to be more interesting both for you and your audience. Dont Be Cheap Another mistake Ive seen businesses make is to churn out masses of substandard content in a cynical attempt to drive up searchengine rankings for particular keywords. They dont want to invest the time and effort in creating truly useful content so they hire the cheapest possible freelancers to throw something together quickly.
misses the point of content trust with your customers. What use is a high searchengine ranking if the content people see when they arrive does not inspire confidence Your content is your reputation. Be prepared to make a significant investment either of time or money in doing it right. Make a Conversion Plan Its easy to get caught up in the challenge of creating great content and to forget that this is a marketing strategy. At some point you will have to convert all those visitors or followers into paying customers. If youre posting your content on social media or elsewhere youll need to link back regularly to your own website providing enticing reasons for people to click through. And your site needs to be set up to receive visitors.